myuberlife-nyc:

   Rebecca Minkoff’s Family Fashion Business

We recently came across this inspiring video above from Wall Street Journal depicting aspiring handbag designer Rebecca Minkoff and her brother Uri Minkoff.  The video gives a glimpse into how Rebecca and her brother turned their small family-owned fashion brand into a growing fashion empire - maximizing every dollar spent along the way.  Today, the up-start brand is projected to do $35 million in sales this year.

Here are some additional highlights from the video:

• Rebecca Minkoff’s Brand Inspiration - Travel and vintage. 
• Rebecca MInkoff’s Target Audience - Female’s between the ages of 20 - 30 years of age.
• Rebecca MInkoff’s Brand Promise - To provide their target audience with product that tied into, or was related, to the momentous occasions that occurred in their lives between the ages of 20 and 30.

Enjoy the video and feel free to share your thoughts.  Happy watching!

posted by Kwasi Gyasi of MyUberLife 

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